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Kajaani-based Idea Nature Oy and Raisan Terveyspirtti have signed a cooperation agreement for the production of cosmetic products.
The production is located in an approved food facility that meets the requirements of the Good Manufacturing Practices (GMP) standard of the Cosmetics Act. Idea Nature Oy audited the facilities in spring 2021 in connection with the safety assessment of Raisan Terveyspirtti's cosmetic products, and at the same time the idea of productive cooperation was born.
Heli Pirinen, Product Development Manager at Idea Nature Oy, says that the collaboration will diversify the services offered to customers and enable the production of products as subcontracted so-called private label products. Subcontracting is particularly sought after by small and start-up companies that want to manufacture a production batch of 100–5,000 products.
Idea Nature Oy has been developing food, cosmetics, animal care products and feed products full-time since 2019. Heli Pirinen, a Master of Agricultural and Forestry Sciences and a collection product inspector who works for the company, has worked for over 13 years, first as a teacher at Kainuu Vocational College and later as an entrepreneur. Experience has been gained not only from practical work in teaching but also from developing products with entrepreneurs during her teaching career, as well as from university and specialized vocational qualifications in the field.
Idea Nature Oy does product development with science! The company is strongly involved in research with universities and carries out research projects itself.
The product development process starts with an idea, which is then linked to customer needs. Knowledge of legislation is an important part of product development from the very beginning. For cosmetic products, Heli Pirinen also carries out product safety assessments required by legislation.
Idea Nature Oy is currently undergoing internationalization, which also opens a window into the future of product development for customers. Trends in customer needs come from around the world.
Heli Pirinen works as an expert in the natural products industry in national networks, developing both the entire industry and training in the industry. An example of this is the Natural Products Guide, commissioned by the Finnish National Board of Education, which is used as a textbook in both the basic degree in nature and the environment and the vocational degree in nature. A natural cosmetics guide for entrepreneurs in the industry and as a textbook is currently under development.
Raisa Mäkäräinen , the owner of Raisan Terveyspirtti, a doctor, draws the effectiveness of her Vaicute products from science. According to her, the collaboration with Idea Nature Oy is a natural fit for companies with a similar ideology.
The effectiveness of the first Vaicute product ( Moisturizing cream for the mucous membranes of the pubic area ) has been studied not only with Heli Pirinen from Idea Nature Oy but also in the MITY studies at the University of Oulu. New products are also under development.
As a doctor, Raisa Mäkäräinen has strong expertise in cosmetics and the effectiveness of active ingredients in products, both externally and internally. It is not exactly the same to make a product for the mucous membranes of the pubic area as it is for the face.
Natural cosmetics, vegan products and ecology are the values of Raisan Terveyspirtti. The purity of raw materials and verification of the amount and effectiveness of active ingredients is important information for users.
Both companies aim to provide their customers with high-quality products, which is also reflected in their positive customer feedback.
"We always provide a customer-specific offer for the needs the customer requests. As an added value, we highlight customer companies in our own information channels and networks," says Raisa Mäkäräinen.
www.ideanature.fiRead also : The birth story of the Vaicute product family
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The Vaicute product family suffered a great loss in May 2023 when the product creator and developer, Dr. Raisa Mäkäräinen, passed away unexpectedly. The loss was enormous in every way, and the future of the Vaicute products was also uncertain.
Raisa Mäkäräinen, developer of Vaicute products.
One person could hardly fill Raisa's shoes in any area, so we decided to take on the challenge of natural cosmetics with the help of three women. We founded Marion Finland Oy, which will continue to manufacture and sell Vaicute products. The name and packaging of the product family will remain in the familiar form for the time being. The operations are still in Kainuu, now in Sotkamo instead of Kajaani.
Marion Finland Oy's founders are Mari Jaakkola, Marianne Mäki and Kirsi Kuvaja.
All three of us entrepreneurs have a long background in the academic world of plant research. We participated in research collaboration with Raisan Terveyspirtti at the university already during the development phase of the first Vaicute product. The author of this text, the CEO of Marion Finland Oy, also worked at Raisan Terveyspirtti for half a year. The products and the company's operating environment were therefore familiar to us. Our background in plant research, quality and equipment management related to laboratory work, and domestic and international networks in the field give us a solid foundation for continuing and developing our business.
The prerequisite for continuing production was also that the products were of high quality and that we could sincerely stand behind them. As a doctor, Raisa's heart was to be a bridge builder between science and the world of natural products, so that they could support each other instead of opposing each other. We want to continue strengthening those bridges and building new ones. Like Raisa, we want to invest in the best domestic plant raw materials, and utilize scientific research in product development and evaluation of effectiveness, as well as share research information in an easily understandable format for our customers.
We hope that the driving force behind our work will always be joy, inspiration and enthusiasm. The most important thing why we continue to manufacture Vaicute products is the feedback from our customers. The cream, developed especially for women's mucous membranes, has been longed for back on the market. The feedback has been downright confusing. It humbles the mind, and brightens and clarifies our motivation to continue the work that Raisa started. We will do our best to continue Raisa's life's work and serve our customers with high-quality Vaicute products. We gratefully accept this inspiring challenge.
Warmest regards from our entire team,
Mari Jaakkola
CEO of Marion Finland Oy
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